Judging by his exceptional taste in gourmet ground chuck, you're going to want to pony up and pay attention to what Zach has to say about Minnesota menswear Mecca Askov Finlayson in this month's guys' style feature—dude knows what's up!
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| My favorites from the current online assortment. LOTS more in store at 204 North First Street in Minneapolis! Sneakers | Keychain | Oxford | Sweatshirt | Backpack | Cap | Bitters Set | Belt | Candle | Boots |
WHO: Zach Dolinaj
WHAT: General Manager, Askov Finlayson
HOMETOWN: Cedar Rapids, Iowa—"The City of Five Seasons"
HANG: 112 Eatery for burgers, Marvel Bar for cocktails. I had an Agricole Manhattan with Mezcal last night. It blew my mind.
FOLLOW: @insta_zach
BREAK IT DOWN
How would you describe the Askov Finlayson aesthetic?
Our aesthetic circumvents trend in a way, and in doing so, demonstrates our desire to prioritize quality and the story behind our products and brands over buzz-worthiness. Classic shapes and fabrics and clean, do-it-all designs that go from the city to the woods and back are what we do best—and we're sticking to it!
HOT BUY
Must-have for the season?
The HAN Kjøbenhavn Bankers Trench (in-store exclusive) is the fall/winter wool trench every man needs in his wardrobe. Designed in charcoal this season, it's minimal and unassuming, letting the tailored cut and fabric do the work.
KEEP 'EM COMING
Will there be more products introduced to support the Keep the North Cold campaign?
Later this season, we'll add a crewneck sweatshirt and a few tees to the current assortment of hats, mittens and water bottles. We're also releasing an updated NORTH ball cap that's pretty rad!
IN GOOD COMPANY
You like to share photos of people sporting North gear on your social channels. Any famous faces spotted wearing your brand?
We've had some great people excited to show support for Keep the North Cold. We'll feature some fun portraits of them in our North gear in the coming weeks. Stay tuned!
HUMBLE PEEPS
Best thing about working at Askov Finlayson?
Interacting with the vibrant North Loop community and the greater Minneapolis/Twin Cities area is the best part. The talented designers, businesses and other creatives in the neighborhood continually set the bar higher for all of us.
KEEP 'EM COMING
Will there be more products introduced to support the Keep the North Cold campaign?
Later this season, we'll add a crewneck sweatshirt and a few tees to the current assortment of hats, mittens and water bottles. We're also releasing an updated NORTH ball cap that's pretty rad!
IN GOOD COMPANY
You like to share photos of people sporting North gear on your social channels. Any famous faces spotted wearing your brand?
We've had some great people excited to show support for Keep the North Cold. We'll feature some fun portraits of them in our North gear in the coming weeks. Stay tuned!
HUMBLE PEEPS
Best thing about working at Askov Finlayson?
Interacting with the vibrant North Loop community and the greater Minneapolis/Twin Cities area is the best part. The talented designers, businesses and other creatives in the neighborhood continually set the bar higher for all of us.
GET MORE GUYS' STYLE: casse-croute archives!
